Organisations in the collections sector use websites and online communications tools for a variety of purposes. It is most effective when this is undertaken as part of a broader marketing and communications strategy across the whole organisation.
The following notes are designed to assist collections organisations to create effective content and to determine the kinds of content that is will be most effective for reaching their target audience with relevant information.
Promote your exhibitions,
news and events
collectionsaustralia is CAN's new YouTube channel. It is a place where we will be posting video interviews with our Partners about how to use CAN to its full potential. Soon we will be inviting our Partners...