Organisations in the collections sector use websites and online communications tools for a variety of purposes. It is most effective when this is undertaken as part of a broader marketing and communications strategy across the whole organisation.
The following notes are designed to assist collections organisations to create effective content and to determine the kinds of content that is will be most effective for reaching their target audience with relevant information.
Platypus Pioneer Progress - the Bulwinkel Family's bedspread made from 100 year-old polatypus skins.
Be one of the first to see a rare 100 year old platypus rug from the Powerhouse Museum, Sydney...