15 Dec 2009

Allsorts Online 09 Presenter Videos: Susannah Elliot

Building Relationships with Media to Promote Research

Mention the word science to a senior editor and you’ll see them shift uncomfortably and look around for an excuse to get away from you. But talk to them about the dust
storms in Sydney, why there are more mosquitoes this year, the science of Taser guns or even the bizarre mating habits of redback spiders and you’ll have their interest.
The reason for this is that those outside the realm of science and research still see it as an academic pursuit of little relevance to their daily lives. This talk is about making research the topic of media interest by making it relevant to the current debates and the breaking news with which we’re all consumed.

Susannah works with the news media to inject more evidence-based science into public discourse. Prior to this she spent more than five years in Stockholm, Sweden, as director of communications for the International Geosphere-Biosphere Programme (IGBP), an international network of scientists studying global environmental change. In the 1990s Susannah managed the Centre for Science Communication at UTS, where she helped establish the successful Horizons of Science series of media roundtables and was involved in numerous other initiatives such as Science in the Pub and Science in the Bush.

Watch Susannah Elliot's presentation on the CAN Outreach Blog: http://keystone.collectionsaustralia.net/publisher/Outreach/?p=3882

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